DMY BY DMY are an independent British brand creating design-led sunglasses for the women of today. We are a contemporary and conversational brand developing sunglasses that celebrate female fashions of the past. Through a process of re-interpretation and experimentation, our desire is to give traditional silhouettes, such as the 50s cat-eye and the 90s micro-frame, a modern identity. From sourcing to production our vision has been one which retains all aspects of development in-house thereby minimising unnecessary costs without compromising on quality. The result? Sunglasses that will stand the test of time becoming capsule accessories for the modern woman.
Featured in publications from Stylist Magazine and Harper’s Bazaar, DMY BY DMY has captured the attention of women worldwide. Our styles can be found in both independent boutiques and some of the leading fashion retailers across the globe. We have worked with industry acclaimed stylists and as such, our sunglasses has been worn and loved by Gigi Hadid, Bella Hadid, Irina Shayk, Sofia Richie and Priyanka Chopra.
Our incessant desire to coalesce inspirations from the past and influences of the present has resulted in a portfolio of sunglasses that possess a distinctive identity; one that is unmistakably DMY BY DMY.