DMY BY DMY are an independent British eyewear brand creating design-led sunglasses for the women of today. Founded in 2018, the brand’s goal was simple: to create high-quality, affordable sunglasses that would stand the test of time, becoming capsule accessories for the modern woman.
In three short years, DMY BY DMY has captured the attention of women worldwide. Their styles can not only be found in bespoke, independent boutiques across the globe but also on international, industry-leading retail platforms worldwide. Their styles are worn and loved by globally recognised women including Kendall Jenner, Kourtney Kardashian, Gigi Hadid, Bella Hadid and Hailey Bieber. Silhouettes like the Olsen and Preston are revered as trans-seasonal staple accessories, “perfect for anyone looking to elevate their look” – (HYPEBAE).
With a desire to celebrate female fashions of the past, DMY BY DMY have developed a collection that is inherently sophisticated, timeless and un-assuming in nature. These pillars have given their eyewear portfolio “a distinctly nostalgic flavour” – (Vogue UK) – one which they hope will be relished by all for years to come.