"Design-led sunglasses for the women of today"
Our Story

Welcome to DMY BY DMY. We are an independent British brand creating design-led sunglasses for the women of today. We don’t believe in licensing agreements and instead design, source and manufacture everything in-house so that we can keep our prices affordable without compromising on quality. Our portfolio of frames comprise of traditional silhouettes, from the 50s cat-eye to the 90s micro frame, which have all been re-interpreted and re-imagined within a contemporary context. By experimenting with colour and transparency we have given our frames an atypical aesthetic, one which is unapologetically bold and outspoken.

We manufacture with only the highest quality stainless steel or acetate, sourced from the world’s leading supplier in Italy, and this ensures our sunglasses will stand the test of time becoming capsule accessories for the modern woman.