How DMY by DMY Became Every Celebrity's Go-To Sunglasses Brand

When it comes to eyewear, celebrities, particularly models, all agree on one go-to brand for their sun-shielding needs: sunglasses brand DMY by DMY. Founded in 2018 by Demi Mae Yip — her initials serving as the brand's name — Yip's sunnies have been spotted on everyone like Gigi and Bella Hadid, the Kardashians, and the Biebers — yes, both Hailey and Justin love them — in just a few short years.