OUR STORY

DMY BY DMY are an independent British brand creating design-led sunglasses for the women of today. We are a contemporary and conversational brand developing sunglasses that celebrate female fashions of the past. Through a process of re-interpretation and experimentation, our desire is to give traditional silhouettes, such as the 50’s cat-eye and the 90s micro-frame, a modern identity. From sourcing to production our vision has been, and will continue to be, one which retains all aspects of development in-house thereby minimising unnecessary costs without compromising on quality. The result? Sunglasses that will stand the test of time becoming capsule accessories for the modern woman.

With our growing distribution network, DMY BY DMY can now be found both in independent boutiques across the globe and on some of the most internationally recognised fashion platforms in the world. Recognised women including Gigi Hadid, Bella Hadid and Priyanka Chopra wear our sunglasses on a daily basis, attesting to the comfortability, durability and favourability of our designs. Our Preston frame has been received amongst the industry as a staple rectangular silhouette; sought after by women worldwide.

Recognised as an eyewear brand developing high quality, design-orientated sunglasses at an affordable price, we have helped to re-define the sunglasses market for women today. Our incessant desire to coalesce inspirations from the past and influences of the present has resulted in a portfolio of sunglasses that possess a distinctive identity; one that is unmistakably DMY BY DMY.