DMY BY DMY are an independent British eyewear brand creating design-led sunglasses for the modern human. Founded in 2018, our goal was simple: to create high-quality, affordable sunglasses that would stand the test of time.

Drawing inspiration from the sartorial history of yesteryears, we have worked endlessly on developing a collection that possesses a distinctly nostalgic flavour whilst maintaining an unequivocal focus on the craftsmanship and care that goes into each and every one of our frames.

Beloved by celebrities and style icons across the globe, DMY BY DMY can now be found internationally in Selfridges, END Clothing, Urban Outfitters, HBX and Liberty London.