Responsibility

Sunglasses that protect your eyes, the planet and its people

Since the launch of DMY BY DMY in 2018, we have wanted to inspire change in the way that businesses behave and think about how their actions affect both the planet and its people. As a brand with a global supply chain, we see it as our responsibility to alleviate and reverse any contribution to the climate crisis that we may have. In order to do this, we’re actively seeking to identify and understand the environmental impacts across our business and throughout our wider value chain, and do everything we can to minimise them. We have a long way to go, but we are committed to continuously finding new ways to improve our business practices with both honesty and transparency.

 

Innovative Materials

All of our sunglasses are built from cellulose acetate, a renewable, non petroleum hypoallergenic plant-based plastic derived from natural cotton fibres and wood pulp. Cellulose acetate is typically degraded into cellulose and acetic acid through hydrolysis with water and biodegradation by esterase. The main chain of cellulose is subsequently biodegraded by cellulase and is finally converted into water and carbon dioxide. The cellulose structure of the material makes it incredibly strong, capable of handling everyday use and also making it less likely than petroleum-based plastics to break under pressure due to the flexibility of the material, allowing us to craft sunglasses of the highest quality that will stand the test of time.

 

Protecting the Planet